Monday, October 5, 2009

FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments

October 5th, 2009

by Adam Ostrow

Bloggers now have up to 11,000 reasons to disclose when they are being paid to review products.

The FTC has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising for the first time since 1980, and among the changes, a requirement that “bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.” Fines for violating the new rule will run up to $11,000 per post.
Read more here.

4 comments:

  1. Tom,
    Does this mean that if you received FREE tickets to a concert and then blogged about the concert that you would have to note that you received the FREE tickets as part of the blog?

    ReplyDelete
  2. What about network TV using military analysts that are paid Pentagon shills?

    ReplyDelete
  3. Interesting. I wonder who is monitoring who to see if we are all in compliance with these new regs?

    ReplyDelete
  4. As far as I know, the ticket thing would only require that you acknowledge that you got free tickets and are now blogging about it.

    I'm not sure how that works if I get tickets through work but we paid in trade for them. That's how I got into Earthdance.

    This revamp in the law could also effect the paid military analysts on tv. I'm not sure but the 1980's rule is being revamped.

    This sounds like something to be used selectively.
    I also don't know if we would be required to pay taxes on the acknowledged free be for the value of the game, concert, free food to a food critic etc.
    The law goes into effect in December.

    ReplyDelete

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