October 5th, 2009
by Adam Ostrow
Bloggers now have up to 11,000 reasons to disclose when they are being paid to review products.
The FTC has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising for the first time since 1980, and among the changes, a requirement that “bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.” Fines for violating the new rule will run up to $11,000 per post.
Read more here.