Sunday, January 9, 2011

Where Americans Get Their News

Click on the link above and use the slider to go from liberal to conservative to see where most Americans get their news information. 


  1. Fascinating - unless you are slate or Daily KOS, pretty much most of your audience is conservative. There are a few anomalies there, but GEEZ, doesn't that tell you there is a HUGE market in some conservative programming?

    There is a HUGE niche here locally for a conservative tinged paper - the one place where the Eureka Reporter missed the mark.

    Why b normal?

  2. It is a fascinating widget.

    Most people get their news from middle of the road or right of center sources according to this.

    I think people don't want their news slanted to the right or the left. Most people just want to know what happened. The slant for the middle of the road news outlets is mostly the choice of stories. In a limited space, main stream media has to include entertainment, sports, national stories, as well as a snippet from local outlets if they even exist in a particular market.

    To me the widget shows that those in the blue column get their news from more sources.
    That could explain why the democratic party is so hard to herd in any particular direction. They are more varied in their interests. They want more than just crime, traffic, weather and sports.

    I think there are many in the middle that would like more variety too, but their choices are limited to the internet in many markets. Fox News and CNN are standard on cable outlets across the nation, MSNBC is an upgrade in many markets.
    That's just one example.

    Rose gave another example of Eureka being a one newspaper town. Daily newspaper that is. I think there is room for a conservative weekly if done right. Another daily paper is evidently not profitable. Arkley was like the Hearst of Humboldt and he couldn't make a go of it.

    You can't please everybody but I have proven that in radio, you can put variety over partisanship and compete. You make changes and piss some people off, others give you kudos. It is easier to put blinders on and go down one straight path but a lot gets missed along the way. In this age of instant information if you continue down that road, you may find yourself isolated.

    I know you're probably saying but Tom, everyone is listening to Rush, that's why he's on 5 or 6 hundred radio stations and the progressives are only on a few. Let me remind you how many millions of dollars a radio station costs. Most people that own radio stations are in it for the money. It is a business. Rush and Hannity speak to that crowd. They protect those investor class people and promote their agenda. What agenda is that? Making more money of course.

    How do we get more opinions in more markets? I don't know. I am just glad to work for people that are open minded enough to to allow their local groups to make that decision for them selves. If it doesn't work there will be changes in programming or program directors. If it works, advertisers are happy, listeners support them and I keep my job.

    A lot of good people were unemployed when the Eureka Reporter folded. Why they didn't go weekly, I can't say. To me, it is better to reinvent yourself than to give up. In a nut shell, I think people are as diverse as the subjects they want to hear about.
    They just need to be offered the choices.

  3. I agree, Tom. I don't go for the investor class/evil corporation line, radio talk is generally popular because it isn't boring and repetitious, first and foremost, IMO.

    And - KGO is a perfect example of the fact that it can we successful (longevity wise and respect/popularity-wise) even if it isn't all conservative, they certainly aren't. It's a good thing, not a bad thing.

    I do question the stats there on CNN, however, except for their market reach it doesn't jibe with their very slanted line-up.

    You have done well, and your stations are popular - and it is VERY tough to make it in this area which has a huge number of media competitors for such a small and relatively poor market.

    Make a list of all the radio stations, TV stations and papers competing for scarce ad dollars.

    On the other hand, rates are low here and people/businesses are lucky - they can actually AFFORD to buy radio and TV spots. In general, they don't take full advantage of what is available. The ones who do are successful.


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