Friday, November 16, 2012

Dial Global and Cumulus Say Rush Limbaugh Hurt Radio Business

Rush Limbaugh, who's entertainment show airs on the Premiere Radio Networks has drawn the ire of two other radio network, Dial Global and Cumulus. Dial Global is the satellite distributor for progressive radio talk show hosts like Stephanie Miller, Ed Schultz, Thom Hartmann and Mike Malloy. Cumulus bought Citidel which included  ABC Radio, and stations like KGO in San Francisco.

Both networks are saying that advertisers left talk radio after Rush Limbaugh called Sandra Fluke a slut. Many advertisers said they just didn't want to be a part of talk radio at all after the caustic comedian took to his misogynistic and ignorant rants about Sandra Fluke and women in general. His ignorance of  how the female body works and constant rants on the subject cost the industry millions of dollars.

According to the Huffington Post, the rants have Dial Global removing themselves from the NASDQ Stock Exchange. This doesn't bode well for talk radio. The sad fact is that while Rush will stay on hundreds of stations because many of his advertisers don't care what he says about women and minorities, progressive talk show hosts may find themselves without a network. That would mean that stations like KGOE in Eureka could potentially end up having to find new programming. Yes, as odd as it seems, progressive talk radio designed to be an alternative to the racist and misogynistic rants of the right may be brought down by the very rants they were trying to be an alternative to.


  1. that doesn't make a lot of sense.

  2. Well, there are about 10 hours of right wing talk to every hour of progressive talk. So national advertisers just said, no to talk radio. This hurts all talk radio. Rush and Beck may have lost a few stations and advertisers but when you are on over 500 stations and are in every market because your syndicator is also the station owner in several markets it starts to make sense. Clear Channel stations won't drop Rush because he is on Premiere which is part of Clear Channel also now a part of Bain Capital. If they run their own shows, they get to keep all the commercial inventory for themselves. Cumulus owns ABC radio but not a very many shows so they aren't making as much money on both ends.

    Progressive shows are on around 40 stations nation wide give or take a few depending on the show. You lose 12 stations and now you might not have enough big cities to attract national advertisers that pay for the satellite channel to distribute the show. If the show isn't on satellite, small stations like KGOE won't be able to carry them. Even though we have a lot of great local advertisers, if the programming isn't available for redistribution, we can't pass it on.

    So that is what and why but I guess I have to agree that it really doesn't make a lot of sense.


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